Located west of Nuremberg’s main station, the Orange Campus, which is the new headquarters of the traditional Nuremberg-based company GfK, was designed by the renowned Munich architecture firm KSP Jürgen Engel. The Gesellschaft für Konsumforschung (GfK) centralised its previous three Nuremberg locations here. After the premises went through a long phase of interim uses with market halls, car dealerships, discos, etc. since the main goods station was closed down in 1999, the new building with its attractive contrast between the brick façade and modern elements now represents an exemplary architectural reinterpretation of the former industrial site.
The Kohlenhof quarter offers many green parks and spacious tree-lined avenues. This soothing concept is also continued in the six-storey buildings with green inner courtyards and roof terraces providing panoramic views. Equipped with a combined heat and power unit, room automation and heating and cooling sails, the office building achieved the LEED Gold sustainability certification. The prestigious lobby with institutional ambience is completed by the newel staircase with glass railing in elegant white design.